Meet Double Up Champion: Senator Roger Victory

At Double Up Food Bucks, we’re on a mission to make fruits and veggies an accessible, affordable option for Michigan shoppers who use SNAP while also supporting our local farmers and communities. But this work simply wouldn’t be possible without the farmers markets and neighborhood grocery stores, community partners and shoppers, at the very heart of our program: Our Double Up Champions.

Senator Roger Victory: Supporting Michigan Agriculture and Expanding Access to Healthy Food

Senator Roger Victory, representing Michigan’s 31st Senate District, brings a lifetime of agricultural experience and public service to his work at the Capitol. A fourth-generation Hudsonville resident, Victory owns and operates Victory Farms LLC, a specialty crop operation, and Victory Sales LLC, a national produce distributor. His leadership on agricultural issues has extended into his legislative roles, where he has served as Chair of the Senate Appropriations Subcommittee on Agriculture and Rural Development and remains a strong voice for Michigan’s farming communities.


Senator Victory’s support for programs like Double Up Food Bucks reflects his commitment to policies that strengthen Michigan agriculture while ensuring families across the state can afford fresh, healthy food. By matching SNAP dollars spent on fruits and vegetables, Double Up helps local farmers reach new markets and gives working families greater access to nutritious foods, priorities that align with Victory’s long-standing dedication to growing both Michigan’s agricultural economy and community well-being.

Fresh News From Around Michigan

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Meet Double Up Champion: Senator Roger Victory

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