Offer Double Up Food Bucks at Your Store or Market

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Join the 250+ locations supporting their communities with better access to fresh fruits and veggies.

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Make your community stronger by doing what you do best—selling delicious, fresh produce

Be part of a Michigan-grown solution that provides more healthy food for people in Michigan and directs more food dollars to local businesses and economies.

Since 2009, SNAP and Double Up customers have purchased more than $28.3 million in fruits and vegetables—dollars directly benefiting Michigan farmers, local markets, and grocers like you.

Some participating grocery stores have expanded their produce sections to meet increased demand.

As a participating location, you will see immediate benefits.

  • Attract new SNAP/EBT customers
  • Improve access to fruits and vegetables
  • Encourage customer loyalty and repeat visits
  • Help your store or market stand out among the competition

As part of your participation, you will:

  • Commit to selling Michigan-grown produce
  • Receive free training to implement Double Up at your store
  • Be promoted as part of a statewide marketing campaign
  • Receive a suite of marketing materials
  • Get monthly reimbursements for Double Up sales
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Apply to be a Double Up Location

We welcome applications from grocery stores, farmers markets, and vendors with direct-to-customer sales.

Double Up prioritizes locations in high-need areas that can operate the program year-round and source sufficient Michigan-grown produce.

Stores and markets accepted to be Double Up locations will receive training and support to operate and promote the Double Up program.

Questions? Get in touch.

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Grocery
Stores

To be eligible, your store must:

  • Accept SNAP/EBT
  • Participate in a site visit with Fair Food Network
  • Be able to adapt its point-of-sale system to run the Double Up program
  • Meet all of the criteria listed on the online application form

Grocery Store Application

We accept applications from grocery stores at any time, year-round.

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Farmers Markets and Stands

To be eligible, your market must:

  • Accept SNAP/EBT
  • Be located in a high-need area
  • Participate in a site visit with Fair Food Network
  • Be able to adapt its point-of-sale system to run the Double Up program
  • Meet all of the criteria listed on the online application form

Farmers Market Application

Applications are due by 11:59 pm, February 5, 2021. Farmers markets that participated during the 2020 season do not need to reapply.

Direct Marketing Site Application

If you represent a farm stand, food share program, or CSA that has direct-to-consumer sales, submit your application by 11:59 pm, February 5, 2021.

Please contact MIFMA for any direct marketing site application questions or corrections at 517.432.3381 or foodaccess@mifma.org.

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How Double Up Works

At the
Grocery Store
At the
Farmers Market

At the
Grocery Store

Since 2013, grocery stores have attracted new SNAP/EBT customers and sold more fruits and vegetables with Double Up Food Bucks. Here's how it works.

At the
Farmers Market

“Double Up will add more people to your market and create more funding for your vendors, which will create a domino effect resulting in more people coming to your market.”

1

Customers buy fruits and veggies

Customers use their Bridge Card to make eligible fruit and vegetable purchases.

2

Customers earn a dollar in Double Up Food Bucks for every dollar spent on fruits and veggies with their Bridge Card

Double Up matches EBT-eligible purchases dollar for dollar, up to $20 a day.

3

Double Up is administered using a store loyalty card, coupons or the Double Up card or app

We'll work with you to implement the best option at your store.

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Your store receives monthly reimbursements for Double Up Food Bucks spent at your location

Grocery stores submit monthly invoices of Double Up sales to Fair Food Network to receive reimbursement.

1

Customers receive EBT and Double Up tokens

Customers let a Market Manager know how much they want to spend from their Bridge Card. At most markets, their EBT/Bridge Card purchases are matched with Double Up tokens, up to $20 a day.

Certain markets in Detroit, Flint, Grand Rapids, and Ypsilanti may be able to use an electronic system.

Our team will work with your market to implement the best administration method for you.

2

Customers buy fruits and veggies

Customers use Bridge Card tokens to buy any SNAP-eligible foods, including bread and meat, and Double Up tokens to buy any fruits and vegetables grown in Michigan.

3

Your market receives monthly reimbursements for Double Up Food Bucks spent at your location

Markets submit monthly invoices of Double Up sales to Fair Food Network to receive reimbursement.

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Good for families and farmers

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“I love it. Because of Double Up, our business has a whole new layer of customers.”

— Greg Willerer, Brother Nature Produce, Detroit, Michigan

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Frequently Asked Questions

No, there is no minimum amount. However, at farmers markets that use $2 Double Up tokens, customers can get the most out of their dollars by spending in increments of $2.

Tokens can be spent at other participating farmers markets that accept tokens. At grocery stores, or at markets that only use the Double Up card for purchases, tokens are not accepted.

Double Up is available in many states, and is growing every day. Contact us at info@doubleupfoodbucks.org to learn more.