UPDATES 
Offer Double Up Food Bucks at Your Store or Market
Join the 250+ locations supporting their communities with better access to fresh fruits and veggies.
Make your community stronger by doing what you do best—selling delicious, fresh produce
Be part of a Michigan-grown solution that provides more healthy food for people in Michigan and directs more food dollars to local businesses and economies.
Since 2009, SNAP and Double Up customers have purchased more than $28.3 million in fruits and vegetables—dollars directly benefiting Michigan farmers, local markets, and grocers like you.
Some participating grocery stores have expanded their produce sections to meet increased demand.
As a participating location, you will see immediate benefits.
- Attract new SNAP/EBT customers
- Improve access to fruits and vegetables
- Encourage customer loyalty and repeat visits
- Help your store or market stand out among the competition
As part of your participation, you will:
- Commit to selling Michigan-grown produce
- Receive free training to implement Double Up at your store
- Be promoted as part of a statewide marketing campaign
- Receive a suite of marketing materials
- Get monthly reimbursements for Double Up sales
PLEASE NOTE: We are not accepting Double Up grocery store applications at this time.
Apply to be a Double Up Location
PLEASE NOTE: We are not accepting grocery store applications at this time.
We welcome applications from farmers markets and vendors with direct-to-customer sales.
Double Up prioritizes locations in high-need areas that can operate the program year-round and source sufficient Michigan-grown produce.
Stores and markets accepted to be Double Up locations will receive training and support to operate and promote the Double Up program.
Questions? Get in touch.
Grocery
Stores
To be eligible, your store must:
- Accept SNAP/EBT
- Participate in a site visit with Fair Food Network
- Be able to adapt its point-of-sale system to run the Double Up program
- Meet all of the criteria listed on the online application form
Grocery Store Application
We are not accepting grocery store applications at this time.
Farmers Markets and Stands
To be eligible, your market must:
- Accept SNAP/EBT
- Be located in a high-need area
- Participate in a site visit with Fair Food Network
- Be able to adapt its point-of-sale system to run the Double Up program
- Meet all of the criteria listed on the online application form
Farmers Market Application
Applications are being accepted on a rolling basis. We are currently at the capacity of markets that we can manage so we are unable to approve new markets at this time. Please feel free to apply to be added to our waitlist. Farmers markets that participated during the previous season do not need to reapply.
Direct Marketing Site Application
If you represent a farm stand, food share program, or CSA that has direct-to-consumer sales, applications are being accepted on a rolling basis. We are currently at the capacity of direct sites that we can manage so we are unable to approve new sites at this time. Please feel free to apply to be added to our waitlist. Farmers that participated during the previous season do not need to reapply.
Please contact MIFMA for any direct marketing site application questions or corrections at 517.432.3381 or foodaccess@mifma.org.
How Double Up Works
Grocery Store
Farmers Market
1
Customers buy fruits and veggies
Customers use their Bridge Card to make eligible fruit and vegetable purchases.
2
Customers earn a dollar in Double Up Food Bucks for every dollar spent on fruits and veggies with their Bridge Card
Double Up matches EBT-eligible purchases dollar for dollar, up to $20 a day.
3
Double Up is administered using a store loyalty card, coupons or the Double Up card or app
We'll work with you to implement the best option at your store.
4
Your store receives monthly reimbursements for Double Up Food Bucks spent at your location
Grocery stores submit monthly invoices of Double Up sales to Fair Food Network to receive reimbursement.
1
Customers receive EBT and Double Up tokens
Customers let a Market Manager know how much they want to spend from their Bridge Card. At most markets, their EBT/Bridge Card purchases are matched with Double Up tokens, up to $20 a day.
Certain markets in Detroit, Flint, Grand Rapids, and Ypsilanti may be able to use an electronic system.
Our team will work with your market to implement the best administration method for you.
2
Customers buy fruits and veggies
Customers use Bridge Card tokens to buy any SNAP-eligible foods, including bread and meat, and Double Up tokens to buy any fruits and vegetables grown in Michigan.
3
Your market receives monthly reimbursements for Double Up Food Bucks spent at your location
Markets submit monthly invoices of Double Up sales to Fair Food Network to receive reimbursement.
Good for families and farmers
“I love it. Because of Double Up, our business has a whole new layer of customers.”
— Greg Willerer, Brother Nature Produce, Detroit, Michigan
Frequently Asked Questions
No, there is no minimum amount. However, at farmers markets that use $2 Double Up tokens, customers can get the most out of their dollars by spending in increments of $2.
Tokens can be spent at other participating farmers markets that accept tokens. At grocery stores, or at markets that only use the Double Up card for purchases, tokens are not accepted.
Double Up is available in many states, and is growing every day. Contact us at info@doubleupfoodbucks.org to learn more.
