About Double Up Food Bucks

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More healthy food for Michiganders, more business for farmers, and more dollars in local communities.

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Why We Need Double Up

Too many families struggle to bring home the healthy food they need to thrive. Every year, more than 1.1 million Michigan residents use SNAP to help put food on the table.

We're working towards a Michigan where everyone has greater access to fresh, nutritious fruits and vegetables.

Double Up Food Bucks is a program of Fair Food Network. It matches EBT/Bridge Card, or food stamp, dollars spent on fruits and vegetables, up to $20 per day.

This means more healthy food for families, more business for local farmers, and a boost for local economies. Everyone wins.

 

Double Up Food Bucks:

  • Brings fruits and vegetables within reach of every Michigander.
  • Creates new markets for Michigan farmers, which puts more money in their pockets and strengthens local economies.
  • Increases families' food dollars and supports better nutrition while building a fairer food system—from farm to fork.
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Double Up is a Win for Everyone

With Double Up, families who need it most get the support to buy twice as much fruits and veggies, whether fresh strawberries at farmers markets or Michigan-grown potatoes at grocery stores.

And the cherry on top: these purchases support local farmers and create more vibrant local economies.

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People and Families

In 2019, Double Up was used to buy $6.9 million in fruits and vegetables. That's a lot of meals for a lot of people—more than 85,000 households, in fact.

And more than 90% of those who used Double Up at farmers markets ate more fruits and vegetables, like apples, melons, cucumbers, and broccoli. We think that’s just peachy.

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Farmers

Of farmers who participated in Double Up, 90% sold more fruits and vegetables, and 85% made more money.

With greater sales, some farmers were able to expand their production and even buy or lease new equipment—giving a particular boost to farmers just starting out.

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Local Economies

To support area businesses and strengthen communities, buying more local produce is low-hanging fruit.

One dollar spent at a farmers market can generate $2.80 for a community’s economy. If 20% of food purchases in Michigan were shifted to local sources, it is estimated this shift would create more than 42,000 new jobs.

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A Model for America

Michigan program, national model. Double Up was piloted in Detroit in 2009, and soon became a national model. Today, Double Up is offered in more than 250 locations across Michigan and more 900 locations in dozens of states.

A little goes a long way. As food assistance is the largest single expenditure in the federal agriculture budget, redirecting even a small percentage toward locally grown food has enormous impact in local communities.

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Our Story

In 2009, Fair Food Network launched Double Up as a pilot program at five farmers markets in Detroit. Since then, Double Up has grown to more than 250 sites across Michigan, stretching from St. Ignace to Benton Harbor, and become a model for communities nationwide.

Fair Food Network believes big ideas and bold actions are needed to create lasting change in and with communities. Double Up is one of the ambitious ways it is helping communites harness the power of food.

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pounds of healthy food purchased by Michigan families using Double Up
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Michigan farmers benefit from Double Up every year
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Stores and markets across Michigan accept Double Up

Our Team

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Double Up Food Bucks is a program of Fair Food Network.

Kellie Boyd
Program Director
Double Up Food Bucks

Emily Case
Technology Projects Manager
Double Up Food Bucks

Miroslava Mandujano
Program Ambassador in Flint
Double Up Food Bucks

Maxine Onstott
Program Ambassador in Flint
Double Up Food Bucks

Holly Parker
Senior Director of Programs
Fair Food Network

Carlos Santacruz
Community Engagement Manager
Double Up Food Bucks

Cassidy Strome
Market and Direct Site Manager
Double Up Food Bucks

Kendra Valkema
Information Manager
Double Up Food Bucks

Charles Walker
Retail Specialist
Double Up Food Bucks