Double Up Increases Daily Earn Rate to $50 and Includes Frozen Produce

New benefits roll out across Michigan with community events throughout May

DETROIT – May 1, 2026 – Fair Food Network is kicking off Double Up Food Bucks Awareness Month this May with a clear message for Michigan families: it is now easier than ever to bring home more healthy food. Changes made to expand the program during November’s SNAP shutdown will continue year-round as Fair Food Network remains committed to ensuring Michigan residents have access to locally grown fresh and now frozen fruits and veggies they need and want.

Effective May 1, Shoppers can now earn up to $50 per day in Double Up Food Bucks, more than double last year’s $20 daily limit, significantly increasing their purchasing power at grocery stores and farmers markets. Frozen fruits and vegetables with no added salt, sugar, or oil are also now eligible, giving families more flexibility to choose options that last longer, reduce food waste, and fit their everyday routines. Some locations, including Family Fare and VG’s Grocery stores participate in Double Up Food Bucks differently; for details on how the program works and the $20 a day daily earning limit at these locations, visit https://www.spartannash.com/corp-responsibility/corporate-giving/double-up-food-bucks/.

Double Up Food Bucks matches SNAP benefits dollar for dollar on fruits and vegetables, helping households stretch their grocery budgets while supporting Michigan farmers and local food businesses.

“Double Up continues to evolve to meet the needs of the communities we serve,” said Holly Parker, CEO at Fair Food Network. “By increasing the daily match and including frozen fruits and vegetables, we are making it more practical for families to access healthy options in a way that works for their lives.”

In 2025, $12.5 million in local produce was purchased using SNAP and Double Up benefits, supporting more than 190,000 households and more than 630 Michigan farmers. This represents a significant boost to local economies: one dollar spent at a farmers market or farm stand can generate $1.70 for a community’s economy, and every dollar spent at a grocery store can generate $1.40.

“Double Up Food Bucks is an essential community resource for families and communities across Michigan,” said Rachel Hoh, Director of Double Up Food Bucks. “We are continuing to strengthen access to healthy food while supporting the farmers and retailers who make it all possible.”

Throughout May, Fair Food Network’s Double Up Food Bucks Awareness Month will celebrate with program participants, farmer markets, and food retailers that make the program possible. This year’s theme, “Eat Local, Grow Community,” emphasizes the win-win-win of the program: families bring home more healthy food, more dollars go into the pockets of farmers, and more food dollars stay in local communities.  Community members are invited to join events across the state to learn about how the program works, join us for activities, and enjoy the beginning of Michigan’s growing season.

Kalamazoo: Midtown Fresh, 1693 S Westedge Ave, Kalamazoo, MI 49008
May 15 from 10 a.m. to 1 p.m.

Flint: Edible Flint Garden Kit Distribution Day at Neighborhood Engagement Hub, 3216 Martin Luther King Ave, Flint, MI 48505
May 17 from 11 a.m. to 2 p.m.

Clare: Witbeck’s Family Foods, 1026 N McEwan Street, Clare, MI 48617
May 21 from 2 p.m. to 5 p.m.

Detroit: Eastern Market (in partnership with Catch A Ride Network), 2934 Russell Street, Detroit, MI 48207
May 23 from 11 a.m. to 2 p.m.

To find participating locations and learn more about Double Up Food Bucks Awareness Month events, visit doubleupfoodbucks.org/awareness-month.

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Media Contact: Jeremy Thomas, jthomas@fairfoodnetwork.org, 734.213.3999 x221

About Double Up Food Bucks 
Double Up Food Bucks is a program of Fair Food Network that matches SNAP benefits (Supplemental Nutrition Assistance Program, formerly known as food stamps) purchases of fruits and vegetables at 240+ participating locations in Michigan, helping people bring home more fresh fruits and vegetables while supporting local farmers and boosting local economies. Learn more at DoubleUpFoodBucks.org.  

About Fair Food Network 
Fair Food Network is a national nonprofit and investor that grows community health, wealth, and resilience through food. We transform how resources flow through the food economy for a more fair and resilient future. Our approach integrates policy advocacy that brings proven solutions to scale, partnerships that increase our collective impact, and investments in food organizations and businesses that serve their communities. We’re building a world in which everyone has access to healthy choices, economic opportunity, and a resilient local food and agriculture system. We believe that when we start with food, everything else is possible. Learn more at FairFoodNetwork.org.